One of the practices as a successful real estate agent is keeping in touch with past clients and staying visible to future clients. Frequent communication throughout the year with customers is essential to further building those relationships.
With the holidays rapidly approaching, sending a thoughtful gift is a great way to let past, current, and future clients know that you are still in the game-and that they are your valued customers. This small gesture is also a fantastic way to further build your personal brand and to continue marketing yourself. It may be difficult to think of inexpensive gifts to set you apart from your competition, however, there are plenty of options. To get you started, here are a few recommendations.
Personalized Photo Book. Wouldn’t it be delightful to send past clients a book of pictures of their new home? Photo books make great gifts for clients that had real estate closings during the current year. However, presenting this gift takes some planning.
If your client had the home built from the ground up, it would be great if you had pictures from the building process to closing day to moving day. On the other hand, if your client bought an existing home, include pictures of your client on closing day and moving day, as well as various pictures from the community to make an ample photo book.
Many companies offer personalized photo books for sale, such as Wal-Mart and Kodak. For about $20 to $30, you will create memories to be enjoyed for years to come and make a lasting impression on your clients.
“New Home” Money Pot. We all know how expensive buying a new home is, but if your clients are going to save their pennies, at least give them a unique, charming money pot to help them reach their goals! This gift is perfect for your prospects that are saving funds to purchase their new home. This cute present can be found on the “Gifts for Professionals” website for about $40.
If you’d like to improvise this gift, the same concept can be applied with some type of “coin holder” in the shape of a house, cookie jar, or just a plain, old piggy bank. Just don’t forget to include a personalized note somewhere on the gift with your contact information for future reference.
Gourmet Holiday Basket filled with Candy, Fruit, or Cookies. Nothing says “thank you for your business” quite like fancy sweets! Any client would be thrilled to receive a basket filled with Belgium Truffles, chocolate-covered pretzels, dipped almonds, and macadamia nut cookies.
To make this gift even more unique, look into non-standard packaging for the goodies. For example, treats packed in containers shaped like a mailbox or a house would make an even greater impression on your client than the traditional square boxes.
The price of this gift varies, depending on the size of the basket and what is included. Many companies sell a variety of gift baskets, so there are ample opportunities to shop around for the best price.
House-Shaped Desk Clock or Paperweight. This a distinctive gift that your clients will love. For about $30, you can have a classy keepsake that will never go out of style. This clock can even be engraved with your logo. Check out the stylish timepiece on Victory Store’s website for an example of this gift.
Personalized Holiday Ornaments. These can either be tree ornaments in the shape of a house (including the homeowner’s new address and the agent’s contact information on the opposite side of the ornament) or customized ornaments that include a photo of the homeowners and their new home. For future clients, the ornaments in the shape of a house work perfectly as well. Just include your contact information on one side of the ornament and include a personalized message on the opposite side (i.e. To the Clark Family, Happy Holidays!). Snapfish, a division of Hewlett-Packard and a highly rated online photo service, offers this great gift for less than $10.
Ornament-Shaped Photo Frame. Both festive and inexpensive, this is a perfect gift for all of your customers. You can customize the frame with your company’s logo and place a picture of the client’s home in the frame (the home you helped them purchase, of course). For prospects that haven’t yet purchased their new place, include a picture of a well-known highlight from the city in which they live (or in the city where they are looking to live). These frames are less than $1.50 each and can be found online at PromoPeddler.com.
There are many ways to show your real estate clients that you value their business. With these thoughtful holiday gift ideas, you’ll continue to make a great impression on all of your clients and be the first point of contact for all of their real estate needs.